We're decades past the days when the words "you've got mail" were life changing... but we're bringing it back and making it cool again.

Most email gets ignored , or sent to spam.

Doesn't matter if you need sales to save your bacon for the month.

Doesn't matter if you invested an entire day making sure it's pixel perfect before sending.

Unanswered... and buried...

25% open rates and 2% click thrus, are "industry standards"...

Uh, in most cases, those are "best case" numbers...

Not really a pinnacle of excellence if you ask me.

If your stuff deserves to be seen, heard and FELT...

...or you're tired of suffering through "industry average" levels of irrelevance or results...

Let's do email different, shall we?

👇🏼

What if email did smart things like this...

💪 Made high ticket sales frictionless... like "hey do you want this" kind of easy... like don't even need a phone call easy.

💪 Made high ticket sales FASTER...  even though right now sales cycles are so loooooooooong, expensive and painful.

🎯 Open rates that can go UP after the welcome email (and STAY up for a long time).

🎯 Get nearly everyone (89% as of today) to open every single email in my core 21-day email sequence.

🎯 Made clients sit by their computer waiting for the email to show up at the top of their inbox (and they message me when its late, which happens).

🎯 Regularly get 70%+ click thru rates because they click more than once to make sure they don't miss anything.

And perhaps the most bestest part…

🔥 Use email to make such a profound impact in someone's life that there's a clear BEFORE and AFTER effect...

🔥 Use email to change your own life and business... like going from overlooked to overbooked 😉

And what if email was
smart enough to do
all that WITHOUT...

...without the stuff you hate 🤷🏼‍♂️

The list of things people hate is too long, so I'll spare ya the reading.

You know you hate everything about email lol

Email on your to do list? You be like...

Which is why you've tried to pay to get it solved and its still not solved.

Not your fault... the "industry standards" be doing email in un-smart ways (aka wrong).

I'm 'lucky' to say, email loves me and I love it.

Before I completely rethought how to email smart and sell smarter, I got similar numbers (or worse) than everyone else. It didn't matter how many split tests I ran.

To get better results you gotta do something different.

How I do email is D.I.F.F.E.R.E.N.T. (which means NOT for everyone)...

How I do email is generally the exact opposite of what you've been told to do or what you've paid someone else to do (that's also why my way of doing it works so incredibly well).

In case you NEED SOME PROOF about how different I do...

Here's a recent screenshot from the founder and CEO of Ontraport  (the email platform I've used and loved for 15 years)...

So glad he used little g instead of big G 🤯

If you're willing to do email differently… I've got you covered like a parka in a permafrost.

Stick around and maybe the smarts will rub off... and you won't be left to "industry standards" any more...

WANT TO BECOME IMPOSSIBLE TO IGNORE?

Take a look at what happens to opens and clicks with just a sprinkle of unconventional smarts...

How much attention and trust would the owner of this email sequence command?

What could your biz (or reputation) do with smart numbers like that?

138% email click thru?

90%+ open rate (consistently?)

That's a screen grab of the opens and clicks from an email sequence I wrote for one of my own businesses.

(We do numbers like this with both free and paid lead gen strategies).

In case you're curious, these are NOT broadcast emails... Broadcasts do slightly less, usually 60% - 80% (bummer lol)

Is it a fair guess that you've never seen anything like this?

Thanks to Sean who is a sales copy writing phenom, I now have the coolest hook ever...

How you too can get better email open rates than a text message to your mom!

But these numbers are *normal* to me.

So far, every time I use these smart email strategies it produces "unheard of" opens and clicks (and that means MORE sales too even if you don't care about sales).

The only reason they're "unheard of" is you haven't known where to find them, until now.

After 10 straight years of numbers like this... you can kinda set your watch to it.

Luck Has Nothing To Do With It.

I can teach anyone how to do it.

In fact, here's a screenshot of a text message I got from the very *first* person I taught this to...

DISCLAIMER: 94% is not typical.

You'd be very non-smart to ignore this stuff (especially if you love making money).

"Yeah Seth, but do you make sales bro? You can't deposit opens and clicks in the bank."

Sometimes 😉

This is my inbox every now and then when I want to sell stuff.

But - BUT - lest we get greedy or needy... this is only possible because the currency I care about most is NOT sales (or crypto lol).

It never has been.

If it were, I'd never have figured any of this stuff out.

Not saying I don’t love me some sales.

But if your only focus is sales, you will never sniff email numbers like this.

We should know better by now.

Humans have feelings.

You think you're going to pull one over on your market without anyone noticing? 🤣

Guess you could say I'm clearly not the "squeeze ever last drop" from your email list kinda feller.

This is the gentleman's way to gains.

But we're not skinny on sales either...

Over the last year I've accidentally hit $1189.10 LTV from doing smart email stuff (screenshot from Ontraport's dashboard).

The following numbers are from the same email sequence I mentioned above.

Means every participant in the sequence was worth this much...

Maybe that's peanuts to you, but I doesn't care.

Sales numbers like this are a natural consequence of a focus on something else entirely…

Get it right and people are happy to pay with their attention and part with their money, even when I don’t ask for it.

Of course I'll tell you what that is later in the workshop you'll attend.

Call me a tease…

So we're clear though, I know LOTS of people who make MORE sales than I do.

 However, I dare you to find anyone who goes deeper into the heart of their customers with plain ol' email. 

WARNING: if “sales at all costs” were my priority, I NEVER would have figured out a smarter way of selling online...

I'd be blind to it.

Just like most marketers are blind to it (including the "industry standard" gurus).

You and me are NOT "most marketers" though.

Quick backstory...

After my basketball career blew up in 2004, I jumped right into the high pressure sales shakedown game.

After 10 years of ringing the bell for the praise of men?...

On the outside... it looked like I was winning big time, got awards and my mom thought I had made it.

On the inside… Felt like a sell out.

I felt like I was losing my soul on the altar of capitalism.

The benevolent and high-converting email-based system that I have created was birthed out of a repulsive reaction to slimy sales tactics that I had used myself that made me feel SO BAD about how I was making money that I HAD to do a complete 180.

Got to a point where I couldn’t even look myself in the mirror anymore and I was embarrassed when people asked me what I did for a living.

I felt like I was dishonoring God and the talents he gave me by taking advantage of people.

I needed something to heal my soul from the "Bro Marketing" tactics.

Thank you Amanda Bond for that very appropriate term.

But... I couldn’t find anyone that had what I needed and I couldn't risk what was left of my soul to find it.

Wish I could say I “figured it out” because I’m smart.

Actually, I’m just stubborn.

Back in 2014 the solution came to me, out of nowhere, in the middle of the night.

I can’t even say it was my idea.

It just felt inspired.

I saw the map of how to do it in my mind.

Bits and pieces of a lifetime of bread crumbs combined in an instant in the perfect great-grandma-like loaf of home-cooked sweet bread.

Now it was up to me to do the lonely work it didn't seem like anyone else was willing to do.

In order to figure out the subtle dynamics of changing lives AND making sales it took years of eating Ramen...

I had to be willing to sacrifice sales and sometimes go hungry to figure out what mattered and what didn't.

There was no roadmap through that fiery furnace of affliction, no Siri or Google Maps.

I did it the hard way (straight through bankruptcy).

Took notes.

Shocker... most EVERYTHING I'd ever been taught about "email marketing" was wrong.

That's why you don't see numbers like this.

After some pig headed determination...

Here's what I found out:

If you use email to change their lives in a particular way, firstly; you'll have their ATTENTION and TRUST to make all the sales you want, secondly...

So, I don't want to be all presumptuous and stuff... but if you're the kind of person that would like to make MORE sales that FEEL good...

Let me ask you a question...

What could YOU do with the absolute attention , loyalty  and trust of your ideal prospects?

Thanks AI for this pic. It actually looks like me. This is the only AI thing on this page. And AI is not used AT ALL for any of these smart email tactics (since I know you'll be asking).

If you can't make sales then? Email ain't your problem and this isn't for you.

Way I see it, even if your click thru rate isn't badiculous like the stats up above...

What if your clicks increased by 50%... from 2% - 3%... that's game changing...

What about a 23% or 41% increase?

Or imagine 3x?

So far, the average open rate of clients that fully implement?

👉🏼 76% 👈🏼

(That's across ALL the smart emails in their smarter sales sequences).

Imagine that.

That's at least double or maybe even triple the "best case."

But to some it's 10x.

Wild.

Remember, it's SCIENCE.

Not some random stroke of luck.

Those opens and clicks aren't just mechanical... like a zombie downloading a thing and never reading it.

These opens and clicks are from those who are semi-addicted to you.

If that's so... would you make MORE sales?

Of course you would.

I make sales and I don't even have to try hard.

Literally just say "hey, do you want this?"

So let's get to the point.

Why am I teasing you with this?

Well, for finally, this ain't going to be a tease any more. I'm going to show you exactly what to do, and show you live.

For the last 10 years I've kept this stuff very very quiet as I've just honed the craft and beat on it incessantly.

I've only shared some of the strategy ONCE and that was all the way back in February of 2022.

The original workshop was on a whim.

Had a dream one night and got woken up at 3:14am.

That wouldn't be a shocker if you know me.

Next morning I made a post on my personal Facebook profile about email things and it went viral.

See...

And yeah, that's my wife Michelle. My biggest fan.

Then Landon Ray (same CEO mentioned above) made a public post about it (which he NEVER does).

👀 👇

We held the workshop for hundreds of new email fanatics and they even let me get away with not having slides.

Turned out to be a "where were you when" kinda thing.

Here's what Aaron said about that workshop...

We held the workshop and then I just went back to business as usual. Doing my thing.

Teaching smart email and sales strategy isn't my main gig, believe it or not.

I just LOVE it and do it when I feel like it (which is NOW I guess?)

But a few nights ago I had ANOTHER one of my classic 3:14am wake ups.

Yes, this is a pattern.

(Go read Exodus 3:14 to see the significance of that).

It's time to share the NEW stuff I've learned... with a more complete picture and clearer instructions to follow.

While implementing this stuff with more and more clients, I've learned A LOT.

And I'm burning up inside to get this in the hands of more people.

It's the PERFECT strategy for today's recessionary economy, cancel culture, market-wide skepticism and high-ticket "kitchen sink" and "or you don't pay" offer saturation.

Since I try to always do what I'm told by the head office (ahem, God, with a big G)...

We're doing this again, one more time...

Is this for you or not?

Answer me ONE question....

If you're up for new, different and better (aka SMARTER) email strategies that sell...

I'm inviting you to a LIVE VIRTUAL event with me...

So I'm just over here hoping you have room in your marketing library for me to bring you from the dark into the light of email?

Really, really-really, hope you grab a seat while it's available.

Feel free to send this to all your friends that you know use email in their business. They’ll thank you for it.

This will be super fun.

Go. Fight. Win

SETH

P.S. As you can imagine, it is unlike me to not have any fancy automations set up, but that's what's up right now. I'm going with the flow, so you’ll be the benefactor of my bumbly shenanigans and the bare nekkid order form and you'll get a follow up email with access to our secret hangout.

In case we don’t know each other? Me and the fam… 🥰